Belle Etoile

Financing Options

With special financing offers through experienced, third-party vendors, it has never been easier to turn dreams into reality. Our vendors offer affordable plans to accommodate your budget without compromising on your choice of jewelry. Apply online in minutes or come into the store and we'll find the plan that's right for you. Visit our Financing page for full terms and disclosures.

Go to Financing!

Tacori Diamond Partner

As the West Coast's only Tacori Diamond Partner, BARONS provides its clients with California's largest collection of in-stock Tacori jewelry, a two week delivery time on special orders, complimentary shipping on all special orders and repairs, as well as free ring sizing.

Go to Tacori!

50 Years in Business

BARONS was founded in 1967 with the singular dream of creating a truly unique, luxury jewelry buying experience. As a local family owned and operated jeweler, BARONS proudly serves the entire San Francisco Bay Area as the leading bridal jewelry store, with a fabulous collection of diamond rings, fine jewelry, and watches. For generations, we have been committed to providing our clients with exceptional personal service. The legacy continues as we celebrate our 50th anniversary on April 1, 2017.

Learn More.

Custom Jewelry

Have you ever dreamed of a special piece of jewelry, a unique “one of a kind” piece that reflects your personality or the personality of a loved one? With our on-site design team, goldsmiths, state-of-the-art equipment, and your inspiration, we will handcraft an exquisite piece of jewelry just for you. Whether you have an original idea or choose to redesign an existing piece of jewelry, come in for a free consultation or request an appointment today.

Learn More.

Request an Appointment

For your convenience, schedule an appointment today with a member of the BARONS team. We are committed to providing our clients with exceptional personal service and are ready to assist with purchases, repairs, appraisals, and more.

Request an appointment.

As the West Coast's only Tacori Diamond Partner, BARONS provides its clients with California's largest collection of in-stock Tacori jewelry, a two week delivery time on special orders, complimentary shipping on all special orders and repairs, as well as free ring sizing.

Go to Tacori!

With special financing offers through experienced, third-party vendors, it has never been easier to turn dreams into reality. Our vendors offer affordable plans to accommodate your budget without compromising on your choice of jewelry. Apply online in minutes or come into the store and we'll find the plan that's right for you. Visit our Financing page for full terms and disclosures.

Go to Financing!

BARONS was founded in 1967 with the singular dream of creating a truly unique, luxury jewelry buying experience. As a local family owned and operated jeweler, BARONS proudly serves the entire San Francisco Bay Area as the leading bridal jewelry store, with a fabulous collection of diamond rings, fine jewelry, and watches. For generations, we have been committed to providing our clients with exceptional personal service. The legacy continues as we celebrate our 50th anniversary on April 1, 2017.

Learn More.

Have you ever dreamed of a special piece of jewelry, a unique “one of a kind” piece that reflects your personality or the personality of a loved one? With our on-site design team, goldsmiths, state-of-the-art equipment, and your inspiration, we will handcraft an exquisite piece of jewelry just for you. Whether you have an original idea or choose to redesign an existing piece of jewelry, come in for a free consultation or request an appointment today.

Learn More.

For your convenience, schedule an appointment today with a member of the BARONS team. We are committed to providing our clients with exceptional personal service and are ready to assist with purchases, repairs, appraisals, and more.

Request an appointment