Tacori Diamond Partner

As the West Coast's only Tacori Diamond Partner, BARONS provides its clients with California's largest collection of in-stock Tacori jewelry, a two week delivery time on special orders, complimentary shipping on all special orders and repairs, as well as free ring sizing.

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Financing Options

With special financing offers through experienced, third-party vendors, it has never been easier to turn dreams into reality. Our vendors offer convenient financing options with approved credit, allowing you to choose your jewelry and pay over time. Apply online in minutes or in the store. Visit our Financing page for full terms and disclosures.

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50 Years in Business

BARONS was founded in 1967 with the singular dream of creating a truly unique, luxury jewelry buying experience. As a local family owned and operated jeweler, BARONS proudly serves the entire San Francisco Bay Area as the leading bridal jewelry store, with a fabulous collection of diamond rings, fine jewelry, and watches. For generations, we have been committed to providing our clients with exceptional personal service. The legacy continues as we celebrate our 50th anniversary on April 1, 2017.

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Custom Jewelry

Have you ever dreamed of a special piece of jewelry, a unique “one of a kind” piece that reflects your personality or the personality of a loved one? With our on-site design team, goldsmiths, state-of-the-art equipment, and your inspiration, we will handcraft an exquisite piece of jewelry just for you. Whether you have an original idea or choose to redesign an existing piece of jewelry, come in for a free consultation or request an appointment today.

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Request an Appointment

For your convenience, schedule an appointment today with a member of the BARONS team. We are committed to providing our clients with exceptional personal service and are ready to assist with purchases, repairs, appraisals, and more.

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