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CO-FOUNDER, BART HELLER

Bart Heller

Principals

Ronnie HellerPresident / Owner of Barons

I began working for Barons, along side of my father, learning the jewelry industry from the bottom up, in the Bayfair San Leandro location. I started as the company's engraver and as a sales associate. I graduated from San Diego State in December of 1986 with a B.S. degree in Business. In April of 1987 I opened Barons' Newpark Mall location and managed that store for 2 years, then became the General Manager overseeing all of the Barons locations.
I love working with people and helping them select their ideal piece of jewelry. I especially enjoy custom designing jewelry from a thought, to a sketch, to a CAD, to a wax mold, and finally to a beautifully created “one of a kind” piece of jewelry.
Above all, customer service is extremely important to me. I take pride in Barons and want every customer happy with our services and final product.
I enjoy working with each staff member of the Barons family. Together we have built a fabulous new store, that I am proud to call Barons home, at Hacienda Crossings in Dublin CA.

Lynn HellerSocial Media & Website Assistant

I have been a part of BARONS for over 20 years. I support "back stage" wherever needed - from attending events as a representative, to outside sales, social media/website development, to simply being in our store greeting clients and friends. I love being a part of the BARONS family and I am proud of what we, as a team, build together to better serve our clients and the communities around us.
I have been happily married for over 25 years, am extremely proud of our two wonderful daughters, and enjoy hanging with our goofy mutts.

CAYLEE HELLER & NICOLE HELLERRADIO VOICES

Management

CAROL BASSETTVICE PRESIDENT

I'm Carol and I've been with BARONS since 1969, back when BARONS only had three full time workers - both of the owners, Bart Heller and Ronnie Goodstein and me. Gold was $36.00 an ounce and aside from jewelry BARONS also carried wallets, glassware and BARONS' own brand of watches called LeMonique. The store was carpeted in bright orange shag and we did not lock any of our jewelry cases. As time went on, BARONS grew to have five stores with as many as 65 employees. I've been fortunate to be a part of BARONS and the evolution of this company over the years.
One thing I've learned, more than anything, is BARONS was built on solid relationships. From our clients to our many vendors, BARONS has established a trustworthy, loyal and truly caring partnership. BARONS is more than just a job to me, I am proud to be an active part of this company. I have made many lifelong friendships throughout the years here at BARONS.
My husband is even involved, he makes the dough for our cookies that we serve from 12 to 6pm daily. I have been married for over 40 years and have two great kids and grandkids. We raised our family in the Tri-Valley area, involved in many sports but especially soccer. My hobbies today include refinishing furniture and making mosaics 'picassiette' out of pottery and broken objects. Our jobs, families and other interests keep us pretty busy.

MATT AUERBACHGeneral Sales Manager
Member of BARONS team for over 20 years

My passion for jewelry started as a child. Over the years, I've learned the importance of guiding a client through the exploration process of finding the right piece that will become the tangible piece that captures a moment and emotion in time.

This importance was engrained in me as a second generation jeweler who grew up in the Bay Area. I truly take delight in the specific moment when I partner with clients and create a jewelry piece that holds a special meaning. As a jeweler, I specialize in custom design and loose diamonds.

Member of: G.I.A., B2B networking, and certified in Gem Vision Design.

MIKE KROMOPERATIONS MANAGER / SALES

I have been a member of the BARONS team since February 1995. I have more than 25 years of experience and expertise in Management & Customer Service. My dedication and organization skills keep our team running smoothly. I take great pride in making sure our customers receive the ultimate jewelry experience when visiting BARONS. Outside of work I enjoy family activities and watching sports.

MICHELLE JUSTICEINVENTORY MANAGER, ACCOUNTING

I have been with BARONS since the 1990's. I enjoy our team aspect.

PATTI HAVERCROFTSYSTEM ADMINISTRATOR & ACCOUNTING ASSISTANT

I have been a member of the BARONS team for about 30 years.
I was born and raised in the Bay Area.

Sales Team

ASHE DOGRASALES ASSOCIATE WITH BARONS SINCE 2006

In 1982, I lived in Houston TX and started working in the jewelry industry. I handled many capacities within the jewelry business. In 2006 I decided to move to the Bay Area and shortly upon arrival became a part of the BARONS family. I enjoy the challenge of understanding the ideas of a client, and translating that into a beautiful custom piece of jewelry. I believe everything is possible and I am ready to take any creative challenge that comes my way.

JENELLE GJERDESALES ASSOCIATE WITH BARONS SINCE 2006.

I thoroughly enjoy being a member of BARONS sales team. To me, excellent customer service is extremely important. I love interacting with clients. It is so special to watch two clients fall in love, become a family and as their families grow -- have the opportunity to assist in making each and every one of their milestones special.

MARIA STAVERISINVENTORY ASSISTANT

I have been working at Barons Jewelers for over 25 years. Currently I assist in the inventory department but love to help wherever I am needed, especially at BARONS' special events.
I am a California native, happily married with three children. I love to garden, hike, go to the beach, read, cook, listen to music Greek dance, horseback ride and be with my kids traveling.

LAURIE STANECOFFICE ASSISTANT

I have been with BARONS for over 12 years, starting after I took an early retirement from the telephone company. BARONS is my after retirement "fun" job!!
I have a family, a wonderful daughter, a great son-in-law and the best grandkids (I'm a little prejudice on that). I also have dogs and cats; the other part of my family. When I'm not at BARONS, I like to spend time with my grandkids and I volunteer at the Humane Society.
Come in to BARONS and say "Hi" to me anytime!

LISA CHARNEYSALES ASSOCIATE

Goldsmiths

RUDY LEDESMAGOLDSMITH (ON-SITE)

Rudy is a dedicated artisan with many years of experience in professional jewelry repair and custom design.

Watchmaker

ENRIQUE CHANGWATCH MAKER (ON SITE)

Since 1992, I have been performing BARONS watch repairs. Growing up in the jewelry business, I have learned everything about the service part of this business. I worked in a watch factory in New York City during 1976 and 1977. I moved to San Francisco in 1977 and became the watchmaker and department manager for Macy's watch repair in the SF and Concord locations. From 1991 to 1995 I opened a jewelry store in Milpitas. I enjoy my trade in watch making and repairs
I'm a native to Lima, Peru. I am fluent in Spanish, happily married for 38+ years and enjoy my three wonderful daughters.
Member of: American Watchmakers and Clockmakers Institute
Certified Omega Co-Axial technician
Bulova technician
Citizen quartz technician
Certified Omega service provider---trained in all phases of watch repairs from minor repairs to complete refurbishing of watches at the Swatch service centers in New Jersey and Culver City, CA.