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50 Years in Business50 Years in Business
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Co-Founder, Bart Heller



Ronnie Heller
President / Owner of Barons I began working for Barons, along side of my father, learning the jewelry industry from the bottom up, in the Bayfair San Leandro location. I started...

Lynn Heller
Social Media & Website Assistant I have been a part of BARONS for over 20 years. I support “back stage” wherever needed — from attending events as a representative, to outside s...

Caylee Heller & Nicole Heller
Radio Voices


Carol Bassett
Vice President I’m Carol and I’ve been with BARONS since 1969, back when BARONS only had three full time workers—both of the owners, Bart Heller and Ronnie Goo...

Matt Auerbach
General Sales Manager
Member of BARONS team for over 20 years
My passion for jewelry started as a child. Over the years, I've learned the importance of guiding a client through the exploration process of finding ...

Mike Krom
Operations Manager / Sales I have been a member of the BARONS team since February 1995. I have more than 25 years of experience and expertise in Management & Customer Service. ...

Chuck Eggers
Insurance Replacement Specialist
Sales Associate
Member of Barons family for 17 years
I am the on-site Appraiser for insurance companies. I design custom replacement jewelry and write appraisals for investment purposes. I grew up in th...

Michelle Justice
Inventory Manager I have been with BARONS since the 1990's. I enjoy our team aspect.

Rod Aguirre
Head of the Accounting Department I have been with Barons for nearly 15 years and I am still having fun! Working with numbers does not mean I have a boring life. I am fortunate to wo...

Patti Havercroft
System Administrator & Accounting Assistant I have been a member of the BARONS team for about 30 years.
I was born and raised in the Bay Area.

Sales Team

Ashe Dogra
Sales Associate with BARONS since 2006. In 1982, I lived in Houston TX and started working in the jewelry industry. I handled many capacities within the jewelry business. In 2006 I decided ...

Jenelle Gjerde
Sales Associate With Barons since 2006. I thoroughly enjoy being a member of BARONS sales team. To me, excellent customer service is extremely important. I love interacting with clients. It ...

Maria Staveris
Inventory Assistant I have been working at Barons Jewelers for over 25 years. Currently I assist in the inventory department but love to help wherever I am needed, espec...

Laurie Stanec
Office Assistant I have been with BARONS for over 12 years, starting after I took an early retirement from the telephone company. BARONS is my after retirement “fun...


Ievgenii Iaroshchuk (Zhenya)
Goldsmith (On Site) My name is Ievgenii Iaroshchuk, or Zhenya, I am from the Ukraine, and I am a master-jeweler. Since my early years, I was dreaming of becoming a jewel...

Rudy Ledesma
Goldsmith (On-Site) Rudy is a dedicated artisan with many years of experience in professional jewelry repair and custom design.


Enrique Chang
Watch Maker (on site) Since 1992, I have been performing BARONS watch repairs. Growing up in the jewelry business, I have learned everything about the service part of this ...

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