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Ronnie Heller
President / Owner of Barons I began working for Barons, along side of my father, learning the jewelry industry from the bottom up, in the Bayfair San Leandro location. I started...

Lynn Heller
Social Media & Website Assistant I have been a part of Barons for over 20 years. I support “back stage” wherever needed—from attending events as a representative, to outside sal...

Caylee Heller & Nicole Heller
Radio Voices


Carol Bassett
Vice President I’m Carol and I’ve been with Barons since 1969, back when Barons only had three full time workers—both of the owners, Bart Heller and Ronnie Goo...

Matt Auerbach
General Sale Manager
Member of Barons team for 17 years
I am a Bay Area native and a second generation jeweler. I grew up in the jewelry business and have worked professionally as a retail jeweler for the ...

Mike Krom
Operations Manager / Sales A member of the Barons team since February 1995. I have more than 25 years of experience and expertise in Management & Customer Service. My dedicatio...

Samantha Ramirez
ACCOUNTING DEPARTMENT ASSISTANT Hello, my name is Samantha and I have been a part of the Barons team since 2006 and enjoying every minute of it! I manage the front office of our bra...

Chuck Eggers
Insurance Replacement Specialist
Sales Associate
Member of Barons family for 17 years
I am the on-site Appraiser for insurance companies. I design custom replacement jewelry and write appraisals for investment purposes. I grew up in th...

Michelle Justice
Inventory Manager I have been with Barons for almost 22 years. I enjoy our team aspect.

Rod Aguirre
Head of the Accounting Department I have been with Barons for over 11 years and I am still having fun!! Working with numbers does not mean I have a boring life. I am fortunate to wor...

Janiece Bell
Office Manager I have been with the Barons family since 2006. I love working at Barons and watching the life of our clients transform, from engagement, to marriage, ...

Patti Havercroft
System Administrator & Accounting Assistant I have been a member of the Barons team for 27 years
I was born and raised in the Bay Area

Sales Team

Ashe Dogra
Sales Associate with BARONS since 2006. In 1982, I lived in Houston TX and started working in the jewelry industry. I handled many capacities within the jewelry business. In 2006 I decided ...

Jenelle Gjerde
Sales Associate With Barons since 2006. I thoroughly enjoy being a member of Barons sales team. To me, excellent customer service is extremely important. I love interacting with clients. It ...

Maria Staveris
Inventory Assistant I have been working at Barons Jewelers for 25 years. Currently I assist in the inventory department but love to help wherever I am needed, especially...

Laurie Stanec
Office Assistant I have been with Barons for over 10 years, starting after I took an early retirement from the telephone company—Barons is my after retirement “fun...

Amber Finnegan
OFFICE ASSISTANT Hello, I'm Amber and I'm the newest addition to the Barons team starting in September of 2015. In such a short amount of time I've seen the lengths t...


Ed Moura
Goldsmith (on site) I’m Ed, the resident goldsmith at BARONS. As a family man with a marriage of 41 years, adult children and a wonderful grandchild, I can relate to th...

Ievgenii Iaroshchuk (Zhenya)
Goldsmith (On Site) My name is Ievgenii Iaroshchuk, or Zhenya, I am from the Ukraine, and I am a master-jeweler. Since my early years, I was dreaming of becoming a jewel...


Enrique Chang
Watch Maker (on site) Since 1992, I have been performing Barons watch repairs. Growing up in the jewelry business, I have learned everything about the service part of this ...

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